{"id":227,"date":"2026-04-05T00:33:41","date_gmt":"2026-04-05T00:33:41","guid":{"rendered":"http:\/\/localhost:8080\/?page_id=227"},"modified":"2026-05-30T17:42:23","modified_gmt":"2026-05-30T17:42:23","slug":"licenciatura-en-administracion-y-mercadotecnia","status":"publish","type":"page","link":"https:\/\/marshall.edu.mx\/?page_id=227","title":{"rendered":"Licenciatura en Administraci\u00f3n y Mercadotecnia"},"content":{"rendered":"\n
<\/div><\/span>
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Licenciatura en Administraci\u00f3n y Mercadotecnia<\/p>\n\n\n\n

Enc\u00e1usate hacia el manejo de empresas con ejercicio de liderazgo, dominio en temas de marketing digital con habilidades de an\u00e1lisis planificaci\u00f3n, organizaci\u00f3n y control.
Seras capaz de tomar decisiones inteligentes, ser flexible y adaptable con una visi\u00f3n estrat\u00e9gica acorde a la nueva realidad en los mercados y entornos mundiales.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Plan de Estudios<\/h2>\n\n\n\n
\n<\/div>\n\n\n\n
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01<\/p>\n\n\n\n

TETRAMESTRE I<\/p>\n\n\n\n

    \n
  • Administraci\u00f3n y gesti\u00f3n de las organizaciones I<\/li>\n\n\n\n
  • C\u00e1lculo<\/li>\n\n\n\n
  • Fundamentos de derecho<\/li>\n\n\n\n
  • Metodolog\u00eda de le investigaci\u00f3n<\/li>\n\n\n\n
  • Tecnolog\u00edas de la informaci\u00f3n y la comunicaci\u00f3n<\/li>\n\n\n\n
  • English Introductory I<\/li>\n<\/ul>\n<\/div>\n\n\n\n
    \n

    02<\/p>\n\n\n\n

    TETRAMESTRE II<\/p>\n\n\n\n

      \n
    • Administraci\u00f3n y gesti\u00f3n de las organizaciones II<\/li>\n\n\n\n
    • Conceptos contables<\/li>\n\n\n\n
    • Microeconom\u00eda<\/li>\n\n\n\n
    • Matem\u00e1ticas<\/li>\n\n\n\n
    • Derecho mercantil<\/li>\n\n\n\n
    • English Introductory II<\/li>\n<\/ul>\n<\/div>\n\n\n\n
      \n

      03<\/p>\n\n\n\n

      TETRAMESTRE III<\/p>\n\n\n\n

        \n
      • Contabilidad general<\/li>\n\n\n\n
      • Macroeconom\u00eda<\/li>\n\n\n\n
      • Matem\u00e1ticas financieras <\/li>\n\n\n\n
      • Derecho laboral<\/li>\n\n\n\n
      • \u00c9tica y responsabilidad social<\/li>\n\n\n\n
      • English beginner I<\/li>\n<\/ul>\n<\/div>\n\n\n\n
        \n

        04<\/p>\n\n\n\n

        TETRAMESTRE IV<\/p>\n\n\n\n

          \n
        • Administraci\u00f3n de recursos humanos I<\/li>\n\n\n\n
        • Mercadotecnia<\/li>\n\n\n\n
        • Contabilidad de costos<\/li>\n\n\n\n
        • Econom\u00eda financiera<\/li>\n\n\n\n
        • Probabilidad y estad\u00edstica <\/li>\n\n\n\n
        • English beginner 2<\/li>\n<\/ul>\n<\/div>\n\n\n\n
          \n

          05<\/p>\n\n\n\n

          TETRAMESTRE V<\/p>\n\n\n\n

            \n
          • Administraci\u00f3n de recursos humanos II<\/li>\n\n\n\n
          • La mercadotecnia y sus elementos<\/li>\n\n\n\n
          • Presupuestos <\/li>\n\n\n\n
          • Introducci\u00f3n a las finanzas<\/li>\n\n\n\n
          • Inferencia estad\u00edstica<\/li>\n\n\n\n
          • English intermediate I<\/li>\n<\/ul>\n<\/div>\n\n\n\n
            \n

            06<\/p>\n\n\n\n

            TETRAMESTRE VI<\/p>\n\n\n\n

              \n
            • Investigaci\u00f3n de mercados<\/li>\n\n\n\n
            • Auditor\u00eda administrativa<\/li>\n\n\n\n
            • Fuentes de financiamiento<\/li>\n\n\n\n
            • Investigaci\u00f3n de operaciones<\/li>\n\n\n\n
            • Derecho fiscal y penal<\/li>\n\n\n\n
            • English intermediate 2<\/li>\n<\/ul>\n<\/div>\n\n\n\n
              \n

              07<\/p>\n\n\n\n

              TETRAMESTRE VII<\/p>\n\n\n\n

                \n
              • Pr\u00e1cticas en la empresa<\/li>\n\n\n\n
              • Planeaci\u00f3n mercadol\u00f3gica<\/li>\n\n\n\n
              • Proyectos de inversi\u00f3n financiera<\/li>\n\n\n\n
              • Operaciones<\/li>\n\n\n\n
              • Contribuciones fiscales<\/li>\n\n\n\n
              • English upper intermediate I<\/li>\n<\/ul>\n<\/div>\n\n\n\n
                \n

                08<\/p>\n\n\n\n

                TETRAMESTRE VIII<\/p>\n\n\n\n

                  \n
                • Direcci\u00f3n estrat\u00e9gica de empresas<\/li>\n\n\n\n
                • Comportamiento del consumidor<\/li>\n\n\n\n
                • Adquisiciones y abastecimiento<\/li>\n\n\n\n
                • Publicidad<\/li>\n\n\n\n
                • English upper intermediate II<\/li>\n<\/ul>\n<\/div>\n\n\n\n
                  \n

                  09<\/p>\n\n\n\n

                  TETRAMESTRE IX<\/p>\n\n\n\n

                    \n
                  • Administraci\u00f3n de peque\u00f1as y medianas empresas <\/li>\n\n\n\n
                  • Mercadotecnia internacional<\/li>\n\n\n\n
                  • Comercio internacional<\/li>\n\n\n\n
                  • Seminario de tesis<\/li>\n\n\n\n
                  • Plan de negocios<\/li>\n\n\n\n
                  • English advanced<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                    Plan de Estudios 01 TETRAMESTRE I 02 TETRAMESTRE II 03 TETRAMESTRE III 04 TETRAMESTRE IV 05 TETRAMESTRE V 06 TETRAMESTRE VI 07 TETRAMESTRE VII 08 TETRAMESTRE VIII 09 TETRAMESTRE IX<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"carrera","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-227","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"IESM_Admin","author_link":"https:\/\/marshall.edu.mx\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"Plan de Estudios 01 TETRAMESTRE I 02 TETRAMESTRE II 03 TETRAMESTRE III 04 TETRAMESTRE IV 05 TETRAMESTRE V 06 TETRAMESTRE VI 07 TETRAMESTRE VII 08 TETRAMESTRE VIII 09 TETRAMESTRE IX","_links":{"self":[{"href":"https:\/\/marshall.edu.mx\/index.php?rest_route=\/wp\/v2\/pages\/227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marshall.edu.mx\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marshall.edu.mx\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marshall.edu.mx\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marshall.edu.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=227"}],"version-history":[{"count":17,"href":"https:\/\/marshall.edu.mx\/index.php?rest_route=\/wp\/v2\/pages\/227\/revisions"}],"predecessor-version":[{"id":618,"href":"https:\/\/marshall.edu.mx\/index.php?rest_route=\/wp\/v2\/pages\/227\/revisions\/618"}],"wp:attachment":[{"href":"https:\/\/marshall.edu.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}